Meet Our Team

Alyssa & Matt Hughes, Owners

Barefoot Baby originally started when Alyssa started to create clothing for the couple's oldest child and newborn as a side hobby. As the business grew, Matt got involved and started the foundations of what the company looks like today. Now, with three children, they have worked together to scale the business. Alyssa designs the clothing and runs the online presence, while Matt does all the bookwork, IT, and sales. They still prioritize time outside with their children, picking them up from school every day so the whole family can hike, explore, and live life barefoot. 

Sarah Seaman, Production Team Lead and Product Mock-Up Specialist 

The first ever employee of Barefoot Baby, Sarah started printing shirts in the Hughes' home. She has since been an integral part of the company's growth, learning right alongside the Hughes' as they all navigated the changes that come in the first couple years of business. She is the current Lead of Production, and has also taken a new role in Photoshopping in order to strengthen the brand photography. 

Jessica Cooper- Production and E-Commerce Associate

Jess is a Barefoot Baby through and through! As a mom herself, Jess provides the team with great insight into what "barefoot moms" and their kids want to wear. In addition to printing and packaging, Jess has taken on a role of E-Commerce associate, making sure that each product makes it to every platform ready for sale. Outside of work she has a variety of skills and hobbies from ceramicist to herbalist. Having received her degree from UNCA in art with a minor in Environmental Management and Policy, she creates ceramics based on natural forms and textures that bring beauty out of the mundane.  an incredibly talented ceramicist and even teaches classes. She's an Asheville native, an avid hiker, paddle boarder, and garden/herb gardener and when she is not doing that she is chasing her so. Noah around outside and doing nature based homeschooling with him. 

Jordan Laney- Production Associate and Marketing & Communications Coordinator

Jordan serves as the Marketing and Communications Coordinator for Barefoot Baby Clothing. Before moving back home to McDowell County, she worked with multiple non-profit and public organizations and taught Appalachian Studies and Appalachian Music. In her free time she enjoys gardening, sewing, walking her dog Quincy and teaching yoga.